How To Get Found On Google: How Search Engines Work
No matter what kind of website you have, you need to ask yourself: Can people find my website and content online? If you’re blogging to promote your website, you want to make sure the content gets seen, right? In order to get new visitors to your website, you want to make sure they can find you. How do I get found on Google, you ask? Best answer: Understand how search engines work and the role SEO (SEARCH ENGINE OPTIMIZATION) plays in getting you found. SEO influences website information relevance and popularity for faster and easier web searching.
What Are The Functions of Search Engines?
The first step to getting found on search engines like Google, is to understand what search engines actually do. Below are the major functions of search engines:
Crawling and building an index. Crawling is done by Internet bots, called spiders, which systematically browse the World Wide Web, for the purpose of Web indexing, or storing, for easier retrieval.
Provides the searcher with a ranked list of websites most relevant to the search query. Search engine ranking refers to the position at which a site appears in the results of a search query. A site is said to have a high ranking when it appears at or near the top of the list of results.
Provide answers. When you enter a word or phrase into a search engine, it sifts through billions of documents, returning only those results that are relevant or useful to your query. It also ranks those results according to the popularity of the websites serving the information.
How Do Search Engines Determine Relevance And Popularity:?
Search engines use algorithms to sort out all the information/documents to determine relevance and then, ranks the information according to quality or popularity. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in the visitor as to the worthiness and relative importance of the website.
SEO Information From Google Webmaster Guidelines
Google recommends the following to get better rankings in their search engine:
Make pages primarily for users, not for search engines.
Every page should be reachable from at least one static text link.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Use keywords to create descriptive & people-friendly URLs.
For more on SEO, see: Getting your site ready for SEO
Understand How People Use Search Engines
Understanding your audience is one of the most important elements in building an online marketing strategy around SEO. Once you get a grip on what your target market is looking for, you can more effectively reach AND keep those users. So, we need to build our websites for users, not search engines. There are 3 major types of search queries people are using:
“Do”…I need to do something, like buy a phone
“Know”…I need to know something, like how to build a website.
“Go”…I need to go somewhere on the internet, like Facebook or Youtube.
With these 3 search queries in mind, will a visitor landing on your site, be satisfied? Ask yourself what your target audience/customers are looking for and make sure you’re delivering that on your website.
After reading this article, I hope that you have a better understanding in how search engines work and how to get found on Google. Since billions of people around the world are using search engines daily, we can also see the value in getting higher rankings. Most of us already know that higher ranked websites get the greatest amount of traffic, but it also instills trust in your visitors.
If you have any questions or comments, please leave them in the space below! I want to see you succeed with your online venture!