Website Creator: Choosing Your Niche
Online success and happiness begins with a plan. Every good plan begins with a creator, and today you are the website creator. The plan for building a successful niche website can be broken down into 4 steps:
Choose a niche (or an interest)
Build a Website
Get Rankings & Visitors
What is a Niche
Today we are going to focus on step 1, choosing a niche. A niche is defined as a distinct segment or audience of a market. “Niche” is a marketing term used to identify a group of people with a common problem or a common interest. Say your interest is honey bees, for example. Niche marketing is accomplished by identifying the needs of individuals with an interest in, say, our honey bee scenario. The need could be to solve a problem with or for the honey bees; or it could be how to raise them; or products that are produced from the actual honey.
Some things to consider before deciding on a niche:
(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You need to enjoy helping people within you niche.
(5) Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
(6) Any niche can become a “full time” successful business
Identify Your Audience
So, do you have a niche in mind? Can you identify who your reader or audience will be and what their needs are? Do you have an idea in how to meet those needs? Remember, your niche should be something you love and are passionate about. This is how you’ll get to the “happiness” part, by sharing what you already love and make money at the same time. Though it’s not necessary to be an expert in the niche you choose, you should have a pretty good knowledge base since you will be writing and communicating within your niche.
Subheadings Within Your Niche
Once you’ve identified your passion (niche), you can take that larger subject and break it down into some smaller subheadings that you’d like to cover. For example, when I developed my website, Health And Wellness For Women Over 50, the title of my site WAS my niche. I, then, had to break it down into smaller topics that I knew I wanted to cover. For example, I broke “Health And Wellness For Women Over 50” down into 3 areas: Nutrition, Meditation and Yoga. Once you have your niche broken down into some smaller areas that you’d like to address, you can then build your content from each of those.
Choosing A Name For Your Website
When choosing a name for your website, I suggest choosing something that is highly relevant to your niche. This will also be your domain name, but we’ll get into that in another post. So, if we go back to our honey bee example, we could name our website something like, “Natural Honey Bee Products” or “How To Raise Honey Bees In Ohio”. Notice how I made the broader subject of “honey bees” into a more specific corner of the niche? Being specific will not only attract the readers you want and need, but it will be easier for you to create content within that more specific area of the niche.
And, the more specific you are with the name of your website, the easier it will be to rank on search engines like Google and Yahoo. For example, it would be difficult to get high rankings with Google using the broad title, “Honey Bees” because there would be more competition. However, you if use a more specific title there will be less competition within your niche and you will attract a more exact audience who will be more likely to click on your page and make purchases.